SXSW Conference

Fostering professional and creative growth.

About SXSW

The South by Southwest® (SXSW®) Conference & Festivals celebrate the convergence of the interactive, film, and music industries. Fostering creative and professional growth alike, SXSW® is the premier destination for discovery.

South By Southwest dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. The event, an essential destination for global professionals, features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.

Join us for SXSW 2017 and be a part of one of the most diverse, collaborative, and inventive communities in the world.




How can I find event space for a meeting, promotion, reception, or meal function during SXSW?

South By Southwest (SXSW) can often provide official SXSW participants with event facilities or access to those facilities during SXSW. Availability, location, and cost will depend on exact event requirements and your level of participation in SXSW. If you're considering hosting an event please complete and submit the SXSW Event or Function Inquiry Form.

Where do I pick up my SXSW Registrant badge?

You can pick up your badge at the Austin Convention Center in Exhibit Hall 1.

What credentials do I need to access the trade show?

Set Up Stickers: for colleagues or contractors who need access to build/dismantle your booth. These are only valid during load in & load out - they do not grant access to the Trade Show once it's open.

Exhibitor Passes: for booth workers - these are not name-assigned so can be swapped amongst your team, but they must be worn visibly at all times when on or entering the Trade Show floor. These do not grant access to any SXSW activities, only the Trade Show. You do not need to provide us with the names of your booth workers at any time.

SXSW Registrant Badges: these are Conference Registrations and grant access to all SXSW activities (depending on the type). Exhibitors’ SXSW Badges will say ‘Exhibitor’ on them.

Trade Show Day Passes: Each exhibitor will receive two trade show day passes. These can be given to anyone you choose, eg a guest, a client, a colleague – but are only valid for the Trade Show during its open hours.